New Gen Auto Detailing
Reimagining the Brand
Refreshed New Gen Detailing’s logo with a stronger, more modern look inspired by Alaska and the automotive industry. We also created a custom color palette and social media-ready logo files for consistent use across digital and print materials.
Brand Identity Refresh
The project began with understanding New Gen Detailing's vision for a more premium and recognizable brand. The client felt their existing logo—a simple car silhouette—no longer reflected the quality of their work or the direction of the business. They wanted a bold yet refined identity that stood out from other detailing companies while staying true to their Alaskan roots. One of the key priorities was developing a custom color palette that conveyed professionalism, trust, and luxury. This strategic foundation guided every design decision, resulting in a sleek, modern identity built to elevate the brand across digital, social, and print platforms.
With a clear direction in place, we began bringing the new identity to life. We explored multiple logo concepts before creating a design that felt more modern and premium than the client's original logo. We then paired it with bold typography and a custom color palette, carefully refining every detail to create a brand that looks consistent across digital, print, apparel, and vehicles.
Logo Redesign
June 2026
(Client Review)
"I needed a new logo that could take my business to the next level, and that's exactly what I got. John understood my vision, paid attention to every detail, and delivered a brand I'm proud of. Highly recommend!"
Gabriel
NEW GEN AUTO DETAILING
